Influence Of Data In Customization And Standardization

An individual getting defined with their data usage, is not likely acceptable in any circumstance of getting tracked through, while surfing the internet. However, applications as well as webpages manages to collect few data while someone visits them for various reasons. Data collection is essential to read upon for any research requiring customization of services or products based on the preferences leading to an optimized satisfaction.

Far beyond the conventional methods of assembling data through questionnaires or surveys, Artificial Intelligence and the emergence of technology has revolutionized the importance as well as the mode of data collection. Circumstancing the utility of such data, organizations ensures credibility through security and privacy in maintaining good trust among customers. Technological advancements have driven us along the path of transformation in decades, wherein cloud computing has secured its usage in the advanced world of Machine Learning.

Often we experience recommendations from YouTube or Netflix on the videos that we may like based on previously watched episodes or videos. Same goes with the e-commerce websites, recommending the products best suited as per our preferences. Dynamically ranking web contents as per an individual's - mostly searched in the internet, are driven by algorithms that decide which one to show as the top result and others ranked accordingly. Serving a digitally set menu of preferences drives further experience to continue on our shopping or watching the recommended video, fulfilling the organic motive of such data customizations.

'Cookies' - a commonly noticed notification popping up in many websites, asking for the consent of user to provide customized experiences, serves as a mode of data collection wherein the data stored locally are served to third party websites, mostly advertising, to connect your preferences and website search data. As per the data privacy rules, it is only with the consent of the user that a website can collect or store such data for future use. However, an user can modify the preferences of data storage and may not choose to share such data with advertising agencies or other third party websites.

Dark Patterns are often used to attract more web traffic as mostly casted by the e-commerce holdings that manipulates hype with limited-time deals and offers specially customized for an individual. Various modes of dark patterns utilized to conquer customer satisfaction through pre-trained paths, sometimes may hide actual data to accomplish such goal. However, data breach leads to a rising concern as websites may have in-built crawlers that collects additional user data with the motive of sharing such and gaining dollars out of the deal.

As pointed out by Mr. Bill Gates in an email sent to every full-time employees at Microsoft, emphasizing the security practices,

Users should be in control of how their data is used. Policies for information use should be clear to the user. Users should be in control of when and if they receive information to make best use of their time.
Data further strengthens the base for Automation with cognitive intelligence as it is through series of dataset trainings, that a machine learning organises structure to process requirements and based on deep analysis it predicts better management functionality.